Senior Product Manager specialized in SaaS B2C/B2B, Growth and Analytics
Senior Product Manager with 5+ years of experience leading digital subscription and e-commerce products (SaaS B2C/B2B2C). Expert in monetization, pricing & packaging, retention, and data-driven experimentation.
Leads cross-functional squads (engineering, data, design, and marketing) to drive growth through Product-Led Growth (PLG), Continuous Discovery, and outcome-based product delivery.
Learn moreSubscription products specialist
SQL, cohort analysis and A/B testing
Experience leading multidisciplinary teams
Hands-on experience in system architecture, APIs, and scalable technical solutions
Combining data for precise insights, technology for innovative solutions and business for real impact.
Data analysis, metrics and insights for evidence-based decisions
Technology as a tool to create innovative digital products
Business strategy and growth for sustainable impact
My professional journey in Product Management
AdAction
Loot Studios
Loot Studios
ClubPetro
Click here to learn more about my whole journey
View complete experienceSuccess cases that demonstrate real impact on businesses and users
Complete redesign of subscription model, replacing static structure active since 2020, resulting in +39% ARPU growth on new subs and +11% MRR increase YoY.
Upsell and personalization strategies that boosted average order value by 43% and gross revenue by 21% in e-commerce sales.
Loyalty and gamification program that reduced churn by 20% and increased engagement by 30% among new users.
What they say about my work
CEO
"I often say that Minaspetro's Communications Department is divided into two periods: BS/AS (Before Stenyo and After Stenyo). Since he arrived at the Union, he made a great advance in institutional relations, modernizing and improving the entity's communication with its members. Every time I needed him, whether remotely or at congresses, what I saw was professionalism, competence and above all knowledge in what he does."
I'm always open to discussing opportunities, sharing experiences or simply exchanging ideas about the world of Product Management.
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