Lead generation project through product-led funnel at Loot Studios. Implementation of PLG strategies to reduce performance marketing costs, offering high-quality free content as the first brand touchpoint.
Lead generation initiative focused on the 3D printing community. Product-led project offering specialized free resources, reducing dependence on paid marketing through organic acquisition strategies.
B2B2C communication tool for gas stations to engage with their customers. Complete notification system via in-app push, WhatsApp, email and SMS, facilitating relationship and loyalty.
First physical products e-commerce for Loot Studios, a previously fully digital company. Complete online store implementation with API integration, logistics and third-party systems.
Complete subscription model redesign, replacing static structure active since 2020. New pricing and packaging architecture focused on growth, with optimized LTV and ARPU metrics.
Loyalty and gamification program launched in January 2024. Complete rewards and engagement system to increase user retention and activation through gamification mechanics.
