Get to know my journey, experiences and skills
I'm a Product Manager passionate about technology and creating solutions that positively impact people's lives. With solid experience in the entire product lifecycle, from discovery and validation to launch and iteration, I always seek excellence and innovation.
My approach is user-centered, data-driven and collaborative. I believe the best products are born from the union of deep understanding of user needs, clear strategic vision and flawless execution by multidisciplinary teams.
Outside of work, I'm a sports enthusiast, love to travel and I'm always learning something new, whether it's a new language or a new skill.
I'm passionate about sports, especially basketball. That's where my love for numbers and statistics came from, which are fundamental parts of my professional background.
Basketball taught me to analyze data, identify patterns and make quick decisions based on evidence - skills I apply daily in Product Management.
The passion for statistics and data analysis started on the courts and became a powerful tool for understanding users and optimizing products.
I'm a pet parent and have a shih tzu named Nina, the true joy of the house! She teaches me every day about patience, care and the importance of taking good care of those we love.
Nina is my faithful companion during studies, meetings and relaxation moments. She's always around when I'm working from home!
Loot Studios
Loot Studios is a global digital entertainment company creating 3D printable models for tabletop gaming. I've led the company's monetization and revenue optimization strategy, managing a cross-functional team focused on growth and operational efficiency.
Loot Studios
Joined as the company's first Product Manager, responsible for establishing product culture, continuous discovery practices, and agile rituals. Built product analytics frameworks, dashboards, and prioritization processes that transformed operations into a cycle of learning and experimentation.
ClubPetro
ClubPetro is a Brazilian B2B SaaS company providing digital solutions for gas stations nationwide. Managed two main products — Loja ClubPetro (B2B e-commerce marketplace) and CRM ClubPetro (B2B2C platform) — leading growth, integration, and retention initiatives.
Minaspetro
Led the digital transformation of the organization and its online presence.
Minaspetro
Work in institutional communication and public relations at Minaspetro, developing communication strategies and relationship management with stakeholders.
Minaspetro
Initial internship in Minaspetro's communication area, participating in internal and external communication activities of the organization.
Prodabel
Internship at Belo Horizonte Municipality Information and IT Company (Prodabel), participating in municipal public communication activities.
PUC Minas
2024 - 2025
PUC Minas
2021 - 2022
PUC Minas
2020 - 2021
PUC Minas
2011 - 2015
Complex queries and query optimization for product analytics (cohort, ARPU, churn, retention).
Metrics definition, event instrumentation and user behavior analysis.
Cohort interpretation for engagement and lifetime value decisions.
Structuring and reading controlled experiments to guide prioritization.
Creating models and dashboards that translate data into strategic decisions.
Always seeking new ways to solve problems and create value
Decisions based on evidence and clear metrics
Teamwork and transparent communication
Interested in collaborating or have any questions? Get in touch and let's talk about how I can help your project.
Get in touch